Stamford, CT [January 2, 2023] – Rizing, a Wipro Company (Rizing), announced the consolidation of attune Consulting under the Rizing brand name, creating the leading consulting firm for SAP S/4HANA® Fashion and Retail globally.  Rizing acquired attune Consulting in May 2021, expanding global reach, scale, and capabilities to support fashion and retail clients along their digital transformation journeys. Rizing will showcase its exclusive offerings during the National Retail Federation’s 2023 show (NRF2023) in New York City, January 15 through 17, 2023.

Boutique Style, Industry Specific Services for SAP Fashion and Retail

Rizing is a highly respected boutique professional services firm focused exclusively on SAP with offices in 16 countries and serving global clients by applying real-world experience in Consumer Industries, Human Capital Management, and Enterprise Asset Management. Rizing’s industry expertise empowers SAP clients to transform digitally with confidence. Fashion and retail clients can expect to get the most out of their SAP investment by working with Rizing to apply best practices, plug-and-play solutions, informed analytics (like Customer Active CAR – Customer Activity Repository),  seamless shopping experiences with Omnichannel POS, and ongoing attention to adopting new capabilities ahead of the competition.

“The consolidation of attune under the Rizing brand signifies to the market our exclusive commitment to a specialized focus on business transformation for fashion and retail industries,” said Mike Maiolo, CEO of Rizing. “Together with Wipro, we will bring the best technology, combined with an in-depth understanding of consumer industries, to positively impact consumer experiences and propel our clients to win in the digital age.”

Rizing’s Combined Fashion and Retail Capabilities to be Showcased at NRF 2023

attune Consulting has been empowering fashion and lifestyle companies by delivering transformative SAP solutions since 2006. Together as Rizing Consumer Industries, the team will continue to provide fashion industry clients with the expertise needed to efficiently manage the entire process – from manufacturing, private brand retail, and wholesale with a suite of integrated configurable solutions and post-go-live managed services. Rizing also plans on extending its current retail capabilities across Europe and Asia-Pacific, as well as offering application managed services to its current retail clients. These experiences will be part of the Rizing showcase at NRF2023.

Leading fashion and retail companies rely on Rizing Consumer Industries’ expertise. The combined firms will accelerate migration to SAP S/4HANA for consumer goods, retail, fashion, wholesale, E-commerce, and manufacturing. attune Fashion Suite delivers robust and cost-effective opportunities for fashion clients to adopt the latest real-time technology with SAP S/4HANA. Niche solutions like LifeCycle Pricing, available on the SAP Store, integrate into SAP to seamlessly gather data and empower informed pricing decisions. Prebuilt functionality supports multiple Fashion Manufacturing OEMs.

Trusted SAP Partner for Fashion and Retail

“We’re very excited to announce this next chapter in our journey as a specialized SAP service provider for the fashion and retail industry,” said Vajira De Silva, CEO of Consumer Industries for Rizing. “Our clients and partners can expect the same personalized, trusted expertise that attune and Rizing have been known for, as well as much more now with this integration of the two brands.”

Rizing was acquired by Wipro Limited in April 2022 and continues to operate a boutique-style consulting services firm with Wipro’s expanded global footprint and technology capabilities. Rizing is an innovation partner with SAP for fashion and retail and has the largest number of referenceable customers with SAP.

Learn more about our Rizing and the unique way we serve our clients:

About Rizing
It’s the experience that matters. Rizing professionals help your business succeed at any point in your SAP journey. Rizing’s objective is to empower your business to unlock the intelligent enterprise with SAP cloud technologies, our geospatial solutions, and our proprietary, cutting-edge products to optimize and extend SAP such as Lifecycle Pricing, attune Fashion Suite, Lyra, Carbon, Mercury, Hydrogen and OmniSpatial. With real-life experience in business areas like consumer industries, enterprise asset management, and human capital management, we know how to simplify your digital transformation so your business can be everything you want it to be. From targeted small business needs to full-scale large enterprise resource planning solutions, our SAP-certified consultants focus on your growth. For more information, please visit www.rizing.com or contact: Rizing Intermediate Holdings, Inc. at +1 (203) 517-0400, info@rizing.com.

About Wipro Limited
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready sustainable businesses. With over 250,000 employees and business partners across 66 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world.

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Stamford, CT [November 28, 2022] – Rizing, a Wipro Company, announced Vajira De Silva will assume leadership of global Consumer Industries, Rizing’s largest line of business and the leading SAP S/4HANA® partner for Fashion and Retail. Rizing’s Consumer Industries business has a global footprint following the acquisition of attune Consulting by Rizing in 2021. The two companies will consolidate under one brand name, Rizing, a Wipro company, effective January 1, 2023.

As a founding member of attune, Vajira served as CEO of attune Consulting for 13 years before the acquisition. With a combined total of 28 years in IT and SAP, Vajira is one of the Fashion and Retail industries’ most experienced and knowledgeable SAP professionals. In his new role as CEO of Consumer Industries for Rizing, Vajira will lead the global Consumer Industries team to focus on leading and expanding Rizing’s best-practice Fashion and Retail SAP partnership. Vajira has been co-CEO of Rizing’s Consumer Industries for the past year alongside Steve Hatcher.

At the same time, Rizing is appointing Steve Hatcher to the executive leadership role of Chief Customer Officer leading Rizing’s Global Customer Success Office (GCSO). The mission of the GCSO is to ensure the development of strong long-term customer relationships and to develop and execute business strategies that drive customer success.

In his new role, Steve will lead the development of Rizing’s overall customer success strategy across all lines of business, as the company supports an increasing number of SAP business transformations across the globe.

Steve is one of the founding members of Rizing and has served as President of Consumer Industries, leading the firm’s growth in the North American retail market over the past ten years. He is a former SAP executive with over 28 years of experience helping customers implement SAP solutions. He has served as a trusted advisor and executive steering committee member for some of the largest SAP customers in North America.

Both Vajira and Steve remain members of Rizing’s Executive Leadership Team, serving under Mike Maiolo, Rizing’s CEO. Rizing has 1,440 employees in sixteen countries. The firm leads the market in SAP® services and solutions for Human Capital Management, Enterprise Asset Management, and Consumer Industries.

About Rizing
It’s the experience that matters. Rizing professionals help your business succeed at any point in your SAP journey. Rizing’s objective is to empower your business to unlock the intelligent enterprise with SAP cloud technologies, our geospatial solutions, and our proprietary, cutting-edge products to optimize and extend SAP such as Lifecycle Pricing, attune Fashion Suite, Lyra, Carbon, Mercury, Hydrogen and OmniSpatial. With real-life experience in business areas like consumer industries, enterprise asset management, and human capital management, we know how to simplify your digital transformation so that your business can be everything you want it to be. From targeted small business needs to full-scale large enterprise resource planning solutions, our SAP-certified consultants are focused on your growth. For more information, please visit www.rizing.com or contact: Rizing Intermediate Holdings, Inc. at +1 (203) 517-0400, info@rizing.com.

About Wipro Limited
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 250,000 employees and business partners across 66 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world.

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attune Fashion Suite

A global provider of bespoke apparel supply chain solutions, Hela has served as an innovative, ethical, and sustainable apparel supply chain solution provider for three decades. Today, the company is making great strides in its digital transformation journey, replacing legacy IT systems with a connected digital ERP platform that will support its continued growth and drive integration to enhance productivity, efficiency, and waste elimination across its global footprint.

The implementation of SAP S/4HANA Fashion and Vertical Business solution marks one of the several steps the company has taken to strengthen the organization’s drive towards process excellence and greater efficiency. For Hela, SAP’s solution for the vertically integrated fashion industry brings a future-ready platform, providing its businesses with an integrated solution that elevates current processes to proven industry best practices, while ensuring the ability to extend the solution footprint as the business evolves and grows.

“Our IT platform is key to driving our strategy by supporting innovation, digitalization, and scalability. Digitizing end-to-end processes with a digital core empowered by SAP S/4HANA has given us the transparency and flexibility we need to support our global growth while future-proofing the business. We believe that as we continue our digital transformation journey, the move to SAP S/4HANA with integrations to 3rd party applications including a Hela designed and developed Manufacturing Execution System will serve as a robust launchpad to propel us to the next level – facilitating greater innovation and accelerating our growth.” –Ruwanthi Fernando, Chief Information & Process Officer of Hela Apparel Holdings.

Hela utilized attune’s pre-configured accelerator to fast-track the implementation. The attune Fashion Suite is a proven solution built on SAP S/4HANA for Fashion and Vertical business and is currently used by multiple fashion companies globally. The solution brings pre-configured processes built on attune’s fashion industry know-how and experience in working with 80+ clients.

With the SAP S/4HANA implementation, the company moves to a cloud-first strategy, enabling powerful integration across their supply chain for improved insights into crucial data that support proactive decision-making. The first phase of the go-live covers the company’s kidswear cluster; the next phase will cover its intimates and sportswear clusters across factories in Sri Lanka, Ethiopia, and Kenya.

“We were excited to bring our wealth of experience to Hela Apparel Holdings and support their digital transformation journey. With attune Fashion Suite, our pre-configured SAP S/4HANA accelerator designed for the fashion industry, we were able to provide Hela a faster path to SAP S/4HANA, ultimately providing greater flexibility and innovating where it really matters.” –Sanjeev Walgampaya, SVP – APAC, attune Consulting.

About Hela

Hela Apparel Holdings PLC is a social capital-focused company built on the principles of inclusivity, equality, and climate stability. With over three decades of industry experience, Hela focuses on building strategic partnerships with global brands to provide apparel supply chain solutions with distinctive advantages.

The organization has a global presence with 11 manufacturing facilities across Sri Lanka, Kenya, Ethiopia, and Egypt, as well as design centres in Sri Lanka, the US, the UK, and France, providing direct employment to over 20,000 people. Innovative, ethical, and sustainable apparel manufacturing is at the centre of Hela’s operations. With numerous accolades for sustainability, the organization was recently endorsed as a signatory to the UN Global Compact and was awarded the ISO 14064-1:2018 certification for quantification and reporting of greenhouse gas emissions across the Group.

About attune

attune, a Rizing company is an SAP solutions provider to the Fashion and Lifestyle industries, working with global brands and retailers to help them transition to the digital age. A leading SAP partner and collaborator, attune has been extensively involved in SAP offerings for the fashion industry and has deep domain and product know-how. With its presence across the globe, attune’s delivery capabilities, along with purpose-built accelerators and add-on tools help fashion companies rapidly respond to shifting market conditions and transform their business performance. Please visit www.attuneconsulting.com for more information.

About Rizing

It’s the experience that matters. Rizing professionals help your business succeed at any point in your SAP journey. Rizing’s objective is to empower your business to unlock the intelligent enterprise with cloud technologies from SAP, our Geospatial solutions, and our proprietary, cutting-edge products: Lyra, Lifecycle Pricing, Carbon, Mercury, and Hydrogen available on the SAP Store. With real-life experiences in business areas like enterprise asset management, human capital management, and consumer industries, we know how to simplify your digital transformation so that your business can be everything you want it to be. From targeted small business needs to full-scale large enterprise resource planning solutions, our SAP-certified consultants are focused on your growth. For more information, please visit www.rizing.com.

Press Contact

For more information (press only) contact:
Sherryanne Meyer
Rizing Corporate Communications Director
Sherry.meyer@rizing.com

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RALEIGH, N.C. — May 18, 2022: GK today announced that it has partnered with Rizing, the premier provider of SAP^® consulting services, to offer retailers a fully integrated retail solution with SAP Omnichannel Point-of-Sale by GK and SAP® S/4HANA^®. The partnership enables customers to deliver a superior omnichannel customer experience.

• One cloud-ready platform for all store processes that enables consistent, uniform data management and clear communication structures
• Ability to use any device, any service, anywhere with the freedom to choose the capabilities that best suit a client’s business
• Maximum flexibility to tailor the solution to meet precise needs
• Multi-client capabilities for the whole enterprise that manage retail operations across sectors
• Modular, critical and in real time, with all key processes available as services
• Highly available and cluster aware – a system specifically optimized for high availability
• Proven solution for medium and large retailers

“GK’s solution integrates with SAP Commerce Cloud to provide the complete omnichannel experience for shoppers, driving new buying behaviors and providing real-time inventory across their enterprise,” said Michael Jaszczyk, CEO, GK Americas. “We are excited to work with Rizing to help broaden our reach and scale of this solution, while supporting customers with the knowledge and expertise they need to successfully provide a superior omnichannel store experience.”

Rizing’s deep industry knowledge, product expertise and comprehensive approach provides valuable functional and technical support that optimizes business processes and helps retailers get the most value from their GK and SAP solutions. Rizing brings the whole package of SAP knowledge and skill to the table, offering a complete service portfolio that enables success for retail implementation programs.

“Rizing understands that today’s shoppers expect more than just efficient sales transactions — they want a personalized, consistent experience across all shopping channels,” said Brian Cederborg, Senior Vice President, Consumer Industries, Rizing. “By combining our knowledge of GK and skills in SAP with a deep understanding of our customers and their industries, we can provide a comprehensive service offering that creates value and achieves a true digital transformation for retailers. As a result, retailers can get maximum return on their investment and are able to drive great customer experiences.”

About GK

GK breaks down the barriers to unified commerce with its open CLOUD4RETAIL platform and a broad portfolio based on it, including OmniPOS for point of sale, mobile POS, mobile customer engagement and a full range of store/back-office solutions. The company is a recognized leader in omnichannel retail, offering a single, global software platform for all retail formats and touchpoints. Ten of the Top 50 retailers worldwide rely on GK, and GK is the fastest growing global POS provider in new installations over the last three years. For more information, visit www.gk-software.com.

About Rizing

It’s the experience that matters. Rizing professionals help your business succeed at any point in your SAP journey. Rizing’s objective is to empower your business to unlock the intelligent enterprise with cloud technologies from SAP, our Geospatial solutions, and our proprietary, cutting-edge products: Blueline, Lyra, Lifecycle Pricing, Carbon, Mercury, and Hydrogen available on the SAP Store. With real-life experiences in business areas like enterprise asset management, human capital management, and consumer industries, we know how to simplify your digital transformation so that your business can be everything you want it to be. From targeted small business needs to full-scale large enterprise resource planning solutions, our SAP-certified consultants are focused on your growth. For more information, please visit www.rizing.com.

Contacts

GK
Stacy Tung
Ketner Group Communications
stacy@ketnergroup.com

Rizing
Sherryanne Meyer
Sherry.meyer@rizing.com

# # #

Any statements in this release that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. All forward-looking statements are subject to various risks and uncertainties described in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC), including its most recent annual report on Form 20-F, that could cause actual results to differ materially from expectations. SAP cautions readers not to place undue reliance on these forward-looking statements which SAP has no obligation to update and which speak only as of their dates.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

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As a leading apparel solutions provider to global intimates, kidswear, and sportswear brands, Hela has been investing in digitization initiatives to strengthen its capabilities, innovate faster, and better service global clients. The project implementation scope of SAP will include locations in the US, UK, Sri Lanka, Ethiopia, and, Kenya.

“We are fortunate to be experiencing exponential growth even during the pandemic. We believe our digital transformation efforts will help us consolidate the gains we have made, facilitate innovation, and accelerate our growth,” said Ruwanthi Fernando, Chief Information & Process Officer of Hela Clothing.

“This SAP platform is one of a number of steps we’ve taken to empower next-level management at Hela. Having the right digital capabilities in place is integral to our business as brands demand greater supply chain transparency and as rapidly evolving market conditions require real-time decisions. This is why we have set up a dedicated project office with a dedicated team to implement the SAP solution with the guidance and assistance from the technology experts at Rizing,” she said.

Over the next 16 months Rizing will assist Hela Clothing implement the attune Fashion Suite, a preconfigured template built on the SAP S/4HANA® Fashion and Vertical Business solution. The attune Fashion Suite includes proven industry practices for contract manufacturing companies. It digitizes the manufacturing process while integrating 3rd party applications.

Hela Clothing has signed up with Microsoft Azure for an enterprise agreement to implement the SAP S/4HANA® Landscape. In this instance, H-One, a fully owned subsidiary of Dialog, will provide the implementation support with the guidance of Microsoft together with their Fast Track program.

“One of Hela’s key objects is to stay ahead of the curve in adopting technology and processes to meet the demands of the market. By choosing SAP S/4HANA® they can meet current business requirements on a digital platform able to expand in the future. We’re excited to bring our experience in implementing SAP fashion solutions at over 70 global companies to Hela Clothing.” – Sanjeev Walgampaya, Senior VP APAC at Rizing.

About Hela
Hela Clothing is a US $250 Million provider of sustainability-focused apparel supply chain solutions. The company works closely with global brands in the intimate, sleepwear, and children’s product ranges. With 10 factories in three countries and a workforce of over 15,000 across the globe, Hela leads the industry in ethical and sustainable working environments.

Read more about the Hela project.

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Having experienced continued growth due to increasing popularity, it became imperative for US-based Carhartt to transform its technology and the processes that the technology enabled.

With popularity comes growth. The growth prompted a need for the US-based to transform their technology and the processes built upon it.

After researching options, Carhartt took a major step in its transformation by replacing its heavily customized ERP with a stable, scalable SAP S/4HANA platform.

Carhartt prioritized remaining open and providing customers with a positive, frictionless shopping experience during the transition.

However, the technology upgrade during the pandemic left the company to shift gears rapidly and transition to a remote work model.

“From early on, we appreciated Rizing’s willingness to create meaningful relationships with the Carhartt project team. This paid off repeatedly as it created open lines of communication and healthy dynamics when the work was heavy or complex. We often looked to Rizing’s extensive experience in the fashion space to help us build a system that would support future growth. We are immensely proud of our collective ability to deliver this project on time, especially given that we were entirely remote for the last 4-5 months, through go-live and hypercare, which is quite frankly, incredible.”
– Jenny Hall, Director of Project Catalyst, Carhartt.

The project’s subsequent phases include wholesale operations, manufacturing operations, and integration of e-commerce.

Read more about Carhartt’s implementation of S/4HANA.

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The core SAP customer experience suite is SAP C/4HANA, which is built from five key components—Marketing Cloud, Commerce Cloud, Customer Data cloud, Sales Cloud, and Service Cloud—that provide the classic capabilities and data that marketing and sales teams use to create a view of their customers. C/4HANA is the source for operational data (Odata). SAP says Qualtrics now brings an extra layer of experience data (X-data).

Adding Qualtrics for the Experience Factor

Qualtrics is billed as an experience management suite that gathers data via simple, user-friendly surveys which appear at various touch points throughout an experience—some can be as simple as a “thumbs up or down.” This can be done for customers, as well as employees and any person with which your company engages.

Those surveys are what provide the X-data. For example, a quick question may pop up to ask the customer about their buying experience online or through an app. There can also be kiosks or other touch devices where customers can provide feedback in store. This is meant to provide immediate information on top of the what your organization already knows about a customer.

Combining the X-data with the OData in CRM and ERP systems allows an organization to build a view of the customer that is not only based on habits, but also on experiences.

One example that SAP provided at SAPPHIRE NOW was of a luxury hotel chain that was having trouble meeting the experience expectations of customers. The typical thing to do in that situation is to add a spa and a new steakhouse to each property, the most surefire way to keep guests happy.

However, it is expensive to add a new restaurant and new spa to every hotel. Instead, using Qualtrics, the hotel chain sought out feedback from its guests. Turns out, the most common source of complaint was the check-in process. To fix that, the hotel chain eliminated the typical front desk registration and instead greeted customers as they arrived and checked them in on the way to the room. Customer satisfaction improved soon after, and the company didn’t need to incur the cost of building new spaces.

A Total Customer View for Consumer Industries

Customer experience is core to success in Consumer Industries, but experiential data is usually non-existent or accessible after the fact. SAP says Qualtrics can provide real-time feedback on products and services.

In the hotel example, X-data provided an alternative solution that otherwise may have been ignored. That’s the goal with any sort of data analysis—to provide insight into processes that we may have taken for granted. Every hotel registers guests with a front desk, so you’d forgive a hotel chain if the assumption was that process could not be changed.

Your operational data tells you a lot about your customers. We know how something like the Customer Activity Repository (CAR) helps retailers with useful data, but those real-time experiences might provide even greater insight. Companies in the Consumer Industries have many touch points with customers where information on experiences can be gathered, so the opportunity is there to find something out about your customers that you may be missing.

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At the National Retail Foundation (NRF) 2019 conference in New York, the overarching theme was that the “Retail Apocalypse”—or the end of in-person shopping— was greatly overstated, and the best companies are making sure they reach customers on multiple channels. 

Online or In-Person: Everyone Needs to Transform 

One panel at NRF 2019 suggested that customers are spending $100 more on their first purchase if they are in a physical store instead of online. That suggests that simply targeting the online consumer will leave a major gap for retailers. That’s why some companies that are traditionally digital native are now finding the need to offer their products in physical locations.  

On the other side of the spectrum, one major grocer discussed how its transformation approach has been two-fold: redefining the grocery experience and seeking alternative profit streams. The grocer is now offering online shopping and delivery

It doesn’t matter if your company started online or is traditionally brick-and-mortar, there is a need to expand into multiple customer touchpoints to be successful. Customers may differ in how they shop with you, but they all want you to tailor to their needs.  

 For retailers, that creates the requirement for a technology that can capture and merge data from in-store purchases to data from online shopping behavior and create a 360-degree view of the customer. That’s where products like SAP Customer Activity Repository (SAP CAR) combined with the SAP C/4HANA suite of solutions can help. The right technology can help companies provide the same experience for customers no matter the touchpoint—be it in-person or on a device.  

 It’s important to remember that making that transformation to a company that serves customers on all channels seamless requires more than technology. As retailers at NRF 2019 detailed, there needs to be a company-wide mindset that is open to transformation, a holistic approach to metrics, and an open innovation culture.  

The 2019 Retail Imperative  

The prophesied Retail Apocalypse never came to fruition. With digital retailers branching into the physical realm, and physical retailers innovating in the digital world, the line between the two sides is blurring. It doesn’t matter where a company may have started, they need to end up in the same place in 2019 and beyond if they want to compete for consumer dollars. 

Retailers that are successful in this multi-faceted—what we call omnichannel—endeavor will need to the right transformation mindset combined with technology that enables that transformation to happen. It’s ultimately about reaching your customer where they want to be and assuring you are offering the same world-class retail experience no matter where they are shopping. 

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Here is our list of top 3 highlights from the show:

Intel Bringing Retail to the Future

Intel has partnered with several companies to produce several different innovative technologies at this year’s conference. They have showcased a 3-D knitting technology where customers were  able to pick the color and size they wanted. The idea behind this technology is that it will eliminate wasted inventory, markdowns and discounts by allowing retailers to deliver exactly what the customer demand needs. True Fit & Intel debuted a 3-D foot scanner utilizing Intel’s RealSense to find a customer’s perfect shoe size.  Intel has also partnered with SAP to solve inventory management issues using RFID tags. The RFID tags are attached to each item within the store and communicate with SAP Dynamic Edge Processing providing information at the retailer’s finger tips. Retailer’s will get real-time requests to restock shelves, help employees locate items throughout the store, optimize check-out wait times and much much more.

Endless Aisle Concept

Many companies showcased different variations of the “endless aisle” experience. Several different technological options to help retailers improve inventory options to enhance store revenue growth were presented to support this concept.

• Kiosks provide an interactive user interface to provide customers with a deeper in-store product selection to improve sales of out-of-stock inventory and special-order items.
• Tablets in the store associates hands help customers find the product they are looking for.

Infosys showcased the “endless aisle” shopping experience using Microsoft’s HoloLens. This type of shopping experience will allow retailers to optimize inventory levels and allow customers to experience the product without it physically being there.

Brother –Personal Favorite

One of my favorite highlights was Mr. Brother at the Brother booth. We are still trying to figure out if there was a person inside or if Mr. Brother was product of artificial intelligence (AI). I was quite impressed that he was seamlessly able to read my name just by looking at my name badge. Mr. Brother was quite the crowd pleaser , but what put his performance above all the other experiences we have had at this year’s Big Show, was his successfully ability to crack jokes about the very tall (6’10”) member of our retail team, Wes Lowe.

Were you there? Visit the NRF official recap page to find articles and videos from this years event.

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